Company Info

Community Info-Tel is a locally owned and operated telephone directory servicing the North Thompson (Kamloops & area), Shuswap (Salmon Arm, Revelstoke & area), Vernon, Kelowna, Penticton, and South Okanagan areas of British Columbia, Canada. Community Info-Tel Directory has been in the publishing business since 1989  and has been a member of the Canadian Independent Directory Association since its inception in 1998.

 


Bonnie Derry
CEO - InfoTel Directory

   CEO Bonnie Derry was with Dominion Directory for three years and with an independent directory for one year.  She graduated from City University, Seattle, Washington with an MBA.

" In 1996 I purchased a failing business and held fast to my belief that if you have the best product in the marketplace, you will succeed." said Bonnie.

Bonnie was recently ranked 74th in the 9th annual PROFIT W100 ranking of Canada’s Top Women Entrepreneurs by PROFIT:Your Guide to Business Success magazine.
       

“The PROFIT W100 are role models for entrepreneurs who lead companies of any size, in any sector” says Ian Portsmouth, editor of PROFIT.  “Through effective management, they’ve built profitable, sustainable businesses”.          

        Bonnie has been a member of the Kalamalka Rotary since 2001 and is on the Board of Directors for the Vernon Literacy Society.

           Info Tel continues to be a true success story as is evident from the many awards received, including the Canadian Independent Directory Association’s Publisher of the Year for 2002, 2004, 2006 & 2007.

           InfoTel has carefully considered and researched the market areas in which it publishes its directories. The directories are based on shopping districts, communication zones of residents and commercial dealings of the area’s population rather than following the regions established by the provincial utility. The desires and needs of the consumer both advertising in the book and the end user were carefully considered. Each residential address receives a directory and businesses are polled to see how many books are required. Hotels, motels and resorts also receive a book for each rental room.

InfoTel Directory Market Usage Statistics
(as supplied by Verafast)

Kamloops & Area Usage

 Vernon, Salmon Arm, Revelstoke & Areas Kelowna & Area Penticton/South Okanagan & Areas
88.7% 94.2% 87.79% 95.5%
Among Customers with a Directory Preference
Kelowna 53.5% preferred to use InfoTel Directory
42.3% preferred to use TELUS
2.8% preferred to use Maple Leaf
Penticton/
South Okanagan		 61.77% preferred to use InfoTel Directory
23.2% preferred to use TELUS (Penticton)
9.1% preferred to use TELUS (South Okanagan)

        Community Info-Tel Directory offers more coverage for less money to the advertiser with many added features to entice the end user. All directories include:

  • maps

  • postal codes for the local coverage area

  • seating venues both local and those major to the province

  • government listings (municipal, provincial, and federal)

  • menu pages of local restaurants

  • bus schedules

  • garbage pick-up schedules (where available)

  • a calendar of events and festivals for the year

  • and much more.

         By providing an innovative source of information for businesses and residents, Community Info-Tel Directory is a leader. It is the goal of the the company to become a standard of excellence in the directory publishing industry by providing quality that has been tailored to the advertiser and the end users.